- #How to cancel cbt nuggets free trial upgrade#
- #How to cancel cbt nuggets free trial full#
- #How to cancel cbt nuggets free trial free#
#How to cancel cbt nuggets free trial free#
If your CBT Nuggets subscription lapses, your account will convert to a Free Learner account. What happens when my paid Premium Learner subscription lapses?.Will new training be added to the Free Learner experience?.How do I access additional features like practice exams or virtual labs?.
#How to cancel cbt nuggets free trial upgrade#
This transparency enables customers to detect when a Rockerbox model isn’t matching their expectations.Īs Matt says, “When we were trying to make sense of the models that were showing up in the dashboard, there were concerns around some of the model performance metrics. We enable clients to see all the details behind each model run (the features included, the predictiveness, ROC curves, precision / recall, confusion matrix). Rockerbox is fully transparent about our data-driven attribution models. Just this one aspect of Rockerbox saves CBT Nuggets “half of what we'd have to pay another full-time employee on the data team,” says Matt.Ĥ) Developing their own attribution model Getting all of this data into one place, however, is more difficult than it may sound.ĬBT has been able to accomplish all of the above by leveraging Rockerbox’s data outputs rather than having to hire. Given this background, CBT Nuggets is especially interested in having all of their cross-channel, log-level marketing data in-house. They’ve invested in building out a Data Analytics team that manages the maintenance and building of a centralized source of data that marketing can make decisions from. Marketing at CBT Nuggets is highly rooted in data. This gives CBT Nuggets "insight into YouTube that we completely would have missed otherwise.”ģ) Centralizing all of their marketing data CBT Nuggets has the ability to control how Rockerbox leverages these survey results, resulting in conversion credit being shifted away from direct and towards YouTube.
#How to cancel cbt nuggets free trial full#
Rockerbox’s integration with CBT Nuggets ingests these survey results and combines them with the full user-level path to conversion that Rockerbox has constructed. “From a marketing perspective, the single most valuable survey we have is the one question ‘How did you find out about us’ dropdown on the free trial,” says Zac. To tackle this, CBT Nuggets has implemented post-purchase surveys. YouTube is an important channel for CBT Nuggets that has always been difficult to track. With Rockerbox, Matt and Zac have the ability to catch these differences and are more aware of the data issues coming from Google Analytics.Ģ) Evaluating YouTube via post-purchase surveys There are times when “Google Analytics says this drove one conversion and Rockerbox says it drove one hundred,” says Zac.
Since the CBT Nuggets team has started to leverage Rockerbox, they’ve been able to confirm that the data coming out of Google Analytics is often flawed.
However, Matt never found this setup, especially the reliance on Google Analytics, to be sufficient. Prior to Rockerbox, CBT Nuggets primarily evaluated its marketing performance by looking across Google Analytics and platform-reported numbers. Its comprehensive library contains thousands of training videos ranging from Cisco networking to Microsoft Word.ġ) Lessening their reliance on Google Analytics CBT Nuggets is a leading subscription provider of training, primarily in IT, project management and office productivity topics.